The Inevitability And Fear Of Death - 1111 Words

Marie Fithian Callender World Lit 5 February 2015 The Inevitability and Fear of Death The Epic of Gilgamesh is full of themes in which the force of love, fear of death, and power of the Gods are portrayed. The theme of death and the inevitability of it are not only just themes but are themes that reflect on who Gilgamesh is as a character. Death is an inevitable and inescapable fact of human life, in which Gilgamesh is determined to overcome by becoming immortal. Because Gilgamesh is known for his godly power, strength, and ambition the gods decided to counteract his arrogance with the creation of Enkidu†¦man of the wild. Enkidu was created to put Gilgamesh in his place, but with a kiss they began to call one another brother. Gilgamesh the beloved king of Uruk is bitter that only the gods can live forever which ultimately decides that he shall find a way to prove differently. With the help of Enkidu, Gilgamesh sets out on a quest for immortality. The theme of the inevitability of death is prominent as shown by his fear, experie nce, and acceptance. Gilgamesh’s fear of death is what ultimately makes him the king his is in the end of the poem. Death is something in life everyone fears. People either except it or they do not. Most people take things for granted and do not realize till it is gone what they missed. Just like any other high authority who has made a name for him or herself, Gilgamesh does not want death to be in his future for he wants to carry on his legacy forShow MoreRelatedDeath Is Impossibly Unpredictable By William Cullen Bryant968 Words   |  4 PagesHowever, one certainty exists in life: death. Even though it is certain, it provokes the deepest and most fearful reaction. Why is death so dreaded? It is something that many find hard to comprehend because of its finality, mystery, and unpredictability. Death surrounds each and every one of us at every stage of life, whether it is the death of a family member or friend or worse, the fear of death of someone close, even ourselves. The confusion and negativity of death can become consuming as people searchRead MoreThe Battle Of The Epic Of Gilgamesh931 Words   |  4 Pageshe doubts their ability to defeat Humbaba, and it comes down to Gilgamesh, and his leadership to reiterate the ongoing theme of companionship in order to convince Enkidu to continue fighting in order to finish the battle. The theme of the inevitability of death is also shown throughout this column, with Enkidu’s injury being a clear indication of what is undoubtedly going to happen later in the poem. Column VI of the Epic of Gilgamesh begins with Enkidu seeking reassurance and support from GilgameshRead MoreGilgamesh : The Epic Of Gilgamesh1194 Words   |  5 Pagesdies, which leaves Gilgamesh to extremely grieve for the loss of his friend. In order to avoid death Gilgamesh seeks out immortality from a man called Utanapishtam. Unfortunately Gilgamesh soon learns that he cannot escape death because he finally comes to terms with his own mortality and discovers that death is inevitable. The contrasting themes of love and friendship, fear of failure, inevitability of death, and wisdom of experience that occur throughout the Epic of Gilgamesh show how man cannot escapeRead MoreHow Should One Face Death Be Controlled By Humans1210 Words   |  5 Pages According to Epictetus, how should one face death – both one’s own death and the death of people close to you? Compare and contrast this attitude with the attitude of another figure we have studied in the course (e.g., Hector, Achilles, Antigone, Socrates). Do you accept either of these attitudes? Why In his handbook, Epictetus asserts that the gods created a perfectly just universe. Humans must align their beliefs with the wills of the gods and acquiesce to whatever happens in the worldRead MoreWilliam Shakespeare s Everyman, The Summoning Of Everyman1378 Words   |  6 Pagesinterpretation. However, Death takes most of critical role (Goldhamer, 1973). Everyman is the main character but without Death, the play would lack its illuminative and illustrative nature. Nonetheless, the author depicts Death as the messenger of God, cruel judge as well as rescuer of humankind. According to the author, human kind is supposed to be answerable for the mistakes committed by Adam. Indeed, the bad deed raises the sins of Everyman Perception and treatment of Death The author of the playRead MoreThe Buddha, The Dharma, And The Sangha873 Words   |  4 Pagesenlightenment. The pervasiveness and inevitability of suffering in human life was a main topic contemplated by Buddha throughout his life. The sources of suffering are key in the path to enlightenment, and Buddha realized this in his quest to enlightenment as well. These topics, among other core teachings of Buddhism, are substantiated and outlined by the experiences of the last Buddha. One of the most core topics explored by Buddhism, the pervasiveness and inevitability of suffering in human life, wasRead MoreDeath Of The Great Mysteries Of Human Existence1187 Words   |  5 PagesDeath. This human inevitability is among the most frequent subjects in ancient literature. It is a crucial fact of life, yet no one is certain what lies beyond. Death itself is often not thought of until tragedy strikes, and until then, individuals often look at the world much more optimistically. Authors, in particular, have the entire world and its experiences from which to draw their inspiration. However, death has and will always be one of the most prominent themes explored in literature, asRead MoreInevitability of Genetic Modification in Redesigning Humans Essay1154 Words   |  5 Pagesmetaphor to enhance the journey into the future, substance to present the immense possibilities biological modification will introduce, and appeal to pathos to create fear and excitement, Stock arg ues that the rebirth of humanity is certain and the world should accept the change. Stock uses metaphor to emphasize the inevitability of the genetic future and to show how crucial genome modification is for the future of society. He addresses worries that once humans begin altering their natures, theRead More Comparing The Epic of Gilgamesh and Noah and the Flood Essay1058 Words   |  5 Pagesthe ultimate powerlessness to be in control of deaths inevitability is something that both Gilgamesh and Noah encounter. Gilgamesh faces the death of his closest companion, Enkidu, with hopelessness, fear, and anger. In his bitterness he cried, How can I be at peace? Despair is in my heart. What my brother is now, that I shall be when I am dead. (p. 141) To Siduris questioning, Gilgamesh responds, Because of my brother I am afraid of death, because of my brother I stray through the wildernessRead MoreEveryman: The play1213 Words   |  5 Pagesauthor uses Death as a character to express truth that everyone will, inevitably, come in contact with death. In the play Everyma n, death is embodied as a representative of God that visits the plays central character, Everyman. Death takes hold of the readers’ interests because it is such a profound word. It is a burdened, aggressive, penetrating word that replicates an actuality that every human will have to come to accept. Death is an adversary in the play that signifies physical death. The author

Americas Zoos Entertainment To Conservation Essay

Americas Zoos: Entertainment to Conservation nbsp;nbsp;nbsp;nbsp;nbsp;The children run ahead, squealing with delight. Their parents lag behind holding the childrens brightly colored balloons and carrying the remnants of the half-eaten cotton candy. The family stops to let the children ride the minitrain and take pictures together under the tree. They walk hand- in-hand toward the exit, stopping first at the gift shop where they each splurge on a treat to remind them of the days adventure. Although this may sound like a typical scene from the local amusement park, its actually the city zoo. All that forgotten was walking from cage to cage watching the anxious animals pace back and forth in their closed-in prisons (Hope, 1994).†¦show more content†¦City zoos took over that connection to nature, especially for the cityfolks. Afternoon visits to the zoo became a fun form of family entertainment (Arrandale, 1990). Even though the bars separated the two worlds, it allowed the people to see the animals. When this interaction began to take place, people examined these institutions for their concern for the animals. The intentions were obvious, to provide the public with the ability to be around these creatures, but were their methods ethical? Animals were displayed for the general publics enjoyment (Diamond, 1995). As one critically judges the physical environment of these animals they can personally decide whether ethics were compromised. Some argued that the zoos provided a safe home and regular meals for the animals, and for this they should be happy. On the flip side, these creatures were caged and unable to thrive in the wild (Burke, 1990). Under observation, zoos are examined for the humanity with which they treat the animals. Animal welfare has become a concern within our country. This group is not to be confused with the animal rights movement. Without the use of violence, one of the animal welfare movements goals is to improve the way these institutions, like the city zoos, provide for these animals (Burke, 1990). Honoring the conservation efforts, they simply want to make sure the animals are cared for with the highest levels of concern, both physically andShow MoreRelatedThe Real Effects Of Zoos On Animal And Human Essay1714 Words   |  7 PagesWhen I was a little girl, I was always eager to have a day out to the zoo where I could get up close with hundreds of beautiful animals. I heard many interesting stories of animal life and how hard they have to fight in wild life to survive. Zoo, under my eyes, was a wonderful land where animals were rescued and taken care off in a safe beautiful place. It was much more fun when I figured out animal could do many interesting things as human did as monkey could drive bicycle, and dolphin can danceRead MoreZoos: The Federal Animal Welfare Act 1167 Words   |  5 PagesZoos often claim they are modern day arks, providing a safe, comfortable environment; making animals happy and content; educating the world about wildlife; and saving species from the brink of extinction while at the same time providing vital research into the lives of animals. There is a moral presumption against keeping wild, defenseless animals in captivity. The zoo is a prison for animals who have been sentenced without a trial. Ei ther we have duties to animals or we do not. I feel that weRead MoreZoos Efforts to Help Conservation Essay1304 Words   |  6 Pagespracticed the capture and display of animals in what are now known as zoos (Fravel). Records describe such exotic animals as birds, lions, giraffes, and tigers in captivity (Fravel). Since then, zoos have continued to entertain millions with the exciting chance to view exotic animals up close and personal. Even in ancient Greece, exotic animals were on display in fighting arenas, and in enclosed viewing areas. Originally in America, zoos were just created so that royalty and the wealthy could flaunt theirRead MoreEssay on Animal Conservation and Enrichment in Zoos1546 Words   |  7 PagesZoos have always reflected the curiosity and intrigue of humankind toward the animal kingdom. Throughout several different ancient civilizations dating back thousands of years, including Egypt, China, and all over Europe, caged wild animals were seen as divine repr esentatives and sat next to the thrones of only the most wealthy and powerful. â€Å"Stone tablets found in the Sumerian city of Ur, dated to around 2300 BC, document the establishment and management of the earliest known animal park† (HamiltonRead MoreAre Zoos Not Immoral?1711 Words   |  7 PagesQuestion 1 Zoos have been around for thousands of years. They have filled people with joy knowledge of the animals that are contained in them, but at the same time they are locking animals up behind bars causing some people to say that zoos are immoral. Zoos provide a way people to develop a fondness for these animals and causing more people to care about what happens to them making zoos not immoral. In the early years of zoos they were meant as a way to show the domination of man over that ofRead MoreZoos Are A Valuable Source For Public Study And Revenue For Wildlife Conservation Essay1772 Words   |  8 Pageseager to go to the zoo where I could get up close with hundreds of beautiful animals. I had heard many interesting stories of animal lives and how hard they had to fight in the wildlife to survive. The zoo, in my eyes, was a wonderful place where animals were rescued and taken care of. It was much more interesting when I figured out animals could do several things like monkeys could drive bicycles, and dolphins could dance in the water. However, with the reveal of media, the zoo also has the otherRead MoreThe History and Future of Zoos Essay2638 Words   |  11 PagesZoos present a certain blend of nature and culture. They have always provided a way to bring natural wildlife and urban Americans together as a means of entertainment. Yet, throughout the years the role o f zoos have changed. Though once used for amusement, zoos are now being used for education on preservation and the welfare of endangered species. One may wonder where and how the idea of zoos started and just how they, and the environment around them, have changed throughout history. The conceptsRead MoreLiving Space The Size Of Your Closet1639 Words   |  7 Pagescaptivity, just as elephants in a zoo. The benefits of captivity (like in zoos or aquariums), as stated by Rick Block, is that it is a valuable source of public education and can help promote conservationism and a better understanding of the effects we have on wildlife, and can also help counteract animal endangerment through captive breeding, says Jeffery P. Cohn; on the other hand it brings up questions on the conditions animals are kept in, like elephants in zoos, which Cohn highlights, to the situationsRead MoreThe Rights Of Animal Rights Essay1613 Words   |  7 Pagessuffered to amuse human, how they live without care in unqualified conditions. Detroit Zoo mentioned in the article â€Å"Detroit Journal; Ripples of Controversy after a Chimp Drowns† was opposed by letting many chimps drown because of the moat they use for chimp exhibit. The other case is Lincoln Park Zoo which was drawing criticism from animal right activists by the dead of nine animals in the short time. Although zoo officials pointed out many excuses to protect themselves, animal right activists arguedRead MoreUnited Nations Environment Programme ( Unep ) Essay1688 Words   |  7 Pagesdisplay the animals at a cost, which caused the establishment well known as a zoo. Zoos house rare and exotic animals that attract various crowds, from groups of families to busloads of rowdy children on a field trip for amusement and educational purposes. Although zoos contain rare animals, finding a zoo is nowhere near rare. In fact, the polar opposite. These amusement parks are located in urban and rural areas across America and around the world. However, the attraction of paying customers invoke the

Measuring Customer Expectations of Service Quality †Free Samples

Question: Discuss about the Measuring Customer Expectations of Service Quality. Answer: Introduction: Malaysia airlines Limited has grown remarkably to achieve its current market share. The company was born on 12th October 1937 operating as Malayan Airways Limited, ten years later the company took to the skies with the first commercial flight as a national airline. With the formation of Malaysia the company duly changed its name to Malaysia Airlines Limited. The company would later change its name to Malaysia-Singapore Airlines in 1965 when Singapore divorced from Malaysia. In 1972, the founding partners of the airways parted ways consequently necessitating change of name. The company achieved a milestone in 2012 when it acquired its first airbus A380-800 scheduling its route for London with the new airbus A380. A year later the airline became a fully paid up member of the prestigious One World Alliance. The airline is now connected to over 850 destinations in 150 countries across the world. The company also boasts of lengthy record of excellence, amassing in its ranks over 100 globa l awards in the last one decade. In 2014 the already financially stricken airline suffered double tragedy when flight MH370 on way from Kuala Lumpur to Beijing disappeared with 239 passengers and crew onboard. Only a few fragments have washed up, off Africas coast. Barely four months later, flight MH17 exploded mid-air killing all 298 people aboard. The two disasters consigned the airline to possible bankruptcy. Customers deserted the national carrier with poor public confidence levels affecting its profitability potential. The experienced a massive 60% drop in its Chinese market, a key component of its profitability model left the career on the brink of collapse(Hussain, 2015). The government stepped in to rescue the company, pumping billions of dollars to keep it afloat. The company continues to emerge from the shackles of these disasters to chart its recovery. The sustainability of Malaysian Airline depends on a number of factors that provide a critical role in ensuring it returns to profitability. This is more notable after the disappearance of flight MH370 that dented public confidence in the airlines. Consequently, the already struggling company lost revenues and accrued major expenses that negatively affected it survivability(Razali Vrontis 2010). The following factors were singled out as having great influence on the efforts to reverse its declining fortunes. The aviation industry has continues to embrace technology. The implications of the ever changing technologies mean that keeping abreast with the latest technology will go a long way to influence the market position of Malaysia airlines. Some of the more notable technological changes in the aviation industry include the emergence of the internet of things (IoT). Essentially this technology allows various electronic devices that are fitted in a plane or any other system to communicate with each other without any help of a host computer(Vrontis et al 2010). The industry has been active in gathering data related to this kind of technology long before airlines decided what to do with the emerging technology. Today this technology is used in the maintenance and repair of the plane. MROs are in a position to communicate with sensors using tablets allowing them to scan the aircraft systems easily and to notice the components that may require repair or replacement. The technology can also com municate with suppliers allowing them to identify parts whose life is nearing expiry (Fu et al 2010). This has led to improved efficiency. Drones have also come into extensive use. Due to embedded sensors in almost all areas of the aircraft the drones are used by MROs to pinpoint components or systems immediately. They can visually identify areas in need of replacement. They are now being used to check for lightning damages to commercial planes. Continued globalization of markets including entrants by 1st and 2nd entrants State-controlled Malaysia Airlines is one of the oldest carriers in Asia. Like its major rivals Singapore Airlines and the Cathay Pacific, the airlines are battling intense competition from the latest generation of low-cost airlines in the region(Lau Tong 2008). The increase in low cost carriers such as Air Asia and Lion Air has put pressure on the profitability margins of Malaysia airlines pushing revenue per passenger low. This in part is due to overcapacity in theregion unlike what is forecasted in the global industry. Two weeks after a twin disaster of flight MH370 and Boeing 777 in Ukraine struck the company has overcome the real risk of bankruptcy. However the strategy of scaling back by cutting down on unprofitable orlow income routes has exposed the airline vulnerable to tough competition from the budget carriers. In a broader sense, the emerging power of the Chinese aviation industry is likely to eat further into the traditional routes dominated by Malaysia airlines(Chesbrou gh 2007). China continues to modernize and increase its fleet of commercial airlines, tapping into the booming, travel-hungry middle income. Aviation industry has become a top priority for Chinese authorities seeking to stump their increasing global influence supported by a strong economy. Furthermore, the company recently unveiled a strategic alliance with the emirates airlines allowing Malaysia carrier to piggyback onto approximately ninety of the Emirates global routes. Airline industry remains a highly competitive industry and customers form the most important factor of the traveling process. Besides improving the quality of service and the safety aspect, customer satisfaction ranks highest on priority list(Tolpa 2012). The change in taste can take the form of personnel interaction with customers or simply the kind of seat a customer is allocated on the flight. While business class passengers have become accustomed to full-flat beds, passengers in the economy class have had few innovations to cheer about(Beh 2010). The improvement in the in-flight entertainment such as on-board Wi-Fi has gone a little way providing a welcome distraction. The seat continues to dominate discussions about the economy class. Several initiatives have been attempted to increase the comfort of the dreaded middle seat. A few airlines such as Bombardiers C series aircraft feature a 3-2 configuration of seats with the middle seat being expanded slightly. The airline has repo rted positive feedback from passengers using seat(Lazzarini 2015). A better design of themiddle seat will be an important change in pursuit of customer satisfaction. Other companies have come up with a whole new idea designed to speed up boarding and increase legroom in the economy class. The isle seat can slide over the middle seat to increaseaisle space. The overall effect is that all passengers have an arm rest while at the same time adding a few inches of width to the middle seat. Changing Job Designs Information technology revolution has had direct influence on the aviation industry job and labor market. Most jobs that were done manually have been automated rendering some employees redundant (Hodgsonet al 2015). New technologies complement employ sensors that complement non-routine and social tasks which improves productivity. These changes mean that low skill jobs have stagnated and shrunk in numbers while high skill jobs have become more rewarding which has gone to increase the gap between wage equality. The advances in artificial intelligence have further compounded computerization of jobs as they can now perform cognitive functions. The worry is that in future even the high skill jobs are likely to be overtaken by machines. Considering the fact that aviation industry is one of the most proactive sectors in absorption of technology, it means that the effect of technology in influencing management decision is critical. Studies in the US and Europe suggest that most jobs are at risk of digitization(Bowen 2016). Airlines management must factor the need for automation in the design of jobs. However, research also shows that only 9% of jobs across the twenty oneOECD countries are automatable. This implies that the threat of automation on jobs is a bit overestimated(Lonbani et al 2016). Job design in the aviation industry continues to be influenced by the ever-changing technologies and more specifically automation. The ability of an organization to provide quality products and service will directly affect its success in the increasingly competitive industry of aerospace. These products must meet customers changing tastes and preferences. The Aerospace Quality Management System Standards have been developed to serve as the basis upon which industry standards are measured. Any airline that strives to achieve the highest standards must ensure it complies with the latest guidelines(Santos Alvarez 2007). The AS 9100, AS 9110 and AS 9120 stipulates generally accepted international best practices while addressing manufacturers unique needs. AS9100 for instance focuses on key areas of safety, product conformity, and airworthiness and reliability in the airspace. The AS 9110 on the other hand, covers control of air repair schemes, skills and qualifications of MROs and configuration management. The AS 9120 was designed to cover distributors of aerospace items. It seeks to addresses such aspects as chain of custody, control and availability of records(Saunila et al 2014). The general implications of these standards are to ensure safety in the aviation industry, promote interoperability of parts and support profitability in the industry. Malaysia airline has to adopt the latest standards in order to gain public confidence(Osman 2009). This is more critical for Malaysia airline considering the recent mid- air disasters of the recent past that have grossly dented public confidence in its safety standards. Global Manufacturing Global manufacturing in the aerospace industry has seen marked expansion. The new trend of high production levels of over one thousand aircraft per year is likely to continue into the near future. This is informed in part due to the rapid growth and expansion of the Chinese aviation industry (Yu et al 2016). Boeing for instance warns a tender in 2017 to supply 140 planes to China alone. This demonstrates the industries high demand for new aircraft. This in effect translates to increased global production to meet this demand. Asia in particular continues to experience rapid growth in the aviation industry effectively putting pressure on manufacturers of planes such as Boeing and airbus to increase their production levels. However, in spite of their best effort production has not been able to meet the surge in demand for aircraft. The best-placed airlines are those who manage their supply chain effectively placing their orders early enough to avoid undercapacity when the aging fleet in evitably is retired from service (Krishnan et al 2016). Globalization has had a positive impact on the production of parts for planes. It means that parts can now be manufactured virtually everywhere at a lower cost unlike in the past where most parts were centralized in the US and Europe. The entry of china as a major player in the industry has had a positive impact on manufacturing of aircraft parts. The concept of supply chain management (SCM) integrates economic, social and environmental factors that directly affect the operations of a company (Tseng Geng 2012). Broadly speaking these factors can be categorized as buyers, competitors, suppliers, substitutes and threats within the aviation industry.In the case of Malaysia Airline, environmental factors will include it entails control of raw materials from the point of origin to where such materials will be consumed. A well-managed supply chain will ensure that Malaysia Airlines offers smooth operations to its customers and plays a significant role in the overall achievement of stated company goals. For a company to evolve, it must have astrong supply chain system that has its roots in the market identifying the kind of products and services that customers prefer(Brandenburg et al 2014).It is important to examine the airlines SCM in light of Porters five factors that have direct influence on its ability to sustain profitability The number of passengers using Malaysia airlines dropped significantly after the sad events of flight MH370 on the 8th march 2014 when the plane disappeared from the skies. The company recorded a net loss of approximately $138m in the first quarter compared to $78m the previous year. Buyers or passengers in this matter shied away from boarding the careers planes in fear of possible disaster. As if predestined by fate, the company suffered a second crash four months later compounding the already scared passenger outlook(Tseng Chiu 2015). The company therefore lost most of its buyers. A low number of buyers have direct bearing on the rate of buying and selling in the market. To sustain itself, the company resorted to cutting down on the number of its workforce. In addition to that, the airline launched price offers and promotion in a bid to retain and attract new customers. With shrinking numbers post 2014 disasters, the supply side only focused on the need to keep the existing fleet in the operation. There was no motivation in buying new aircraft since the passengers had greatly deserted the company. Attention lay on the supply of key components to keep the company running. Jet fuel in this case formed the supply side of the equation. However the pricing model for jet fuel is set by the government and the airline nor other suppliers of fuel have much influence. As the ailing national career continues in restructuring its processes, the available substitutes include railway system, waterways and the road network. Because of speed vis--vis cost, air transport continues to attract most interest and remains the preferred mode of transport(Pearson et al 2015). There is little or no pressure at all on the air sector from the potential substitutes. In effect, substitutes have no power to influence the airline industry. The main threats facing Malaysia come from regional low-cost careers operating similar routes along with the national career. Malaysias Air Asia, Indonesias Lion Air and Singapores Tiger Air offer a direct threat to the sustainability model of the national career. These new entrants leverage on their lower operating costs as compared with Malaysia airline. The reaction of the flag career to dwindling passenger numbers was to cut its global seat capacity by 18%. This has given the competitors penetration point. Resource Management Following the mysterious disappearance of flight MH370, the company was battered with a lot of negative publicity. Consequently the company lost its main revenue channels(Bamber et al 2013). The market value of the company dropped by around 36% as at July 2014 compared with the previous year forcing the company to pull out of the stock market. Passengers simply walked away from the career after many negative reporting regarding the cause of the disaster. In the months after the accidents, the company appointed a new chief executive officer, Mr. Mueller to guide in the restructuring process. The new CEO has a history of turning around ailing firms toward profitability having successfully guided Aer Lingus from possible collapse. The first line of focus by the new boss was to downsize the working force by third. The idea was informed by the need to reduce the overall expenses of the company(Parasuraman 2017). Furthermore, the management cut down on the number of routes that were economically not viable. The new CEO has changed the top management of the company bringing in fresh ideas to drive the restructuring process. In the recent past, the airline has started selling off certain assets as part of re-organization steered toward raising its working capital. To address the apparent skill gap, the airlines has lined up ventures with established international organisations aimed at providing necessary training and specific skillset. The company recently announced the appointment of new Head of Revenue Management and Head of Engineering. All these are geared toward changing the fortunes of the airline not only from the point of view of employee performance but also the public perception(Sengpoh 2015). In additio n to these appointments, the company also announced the launch of management trainee system to create a pool of talent which will take over future leadership of the company. The trainees would be assigned and rotated in the various departments of the airline to offer them practical exposure to the various functional processes of the company and to inspire passion. Goods and Service Design Malaysia airlines operate commercial flights across six continents. It has a well-designed service system tailor made to meet the different layers of its target market. The Golden lounge refers to the airlines most prestigious airport lounge designed to cater for its First Class, Business class, and Enrich Platinum and Enrich Gold passengers (Doganis 2009). These lounges have been constructed around the world in a bid to attract high end customers. They also serve as a platform to offer exciting and quality services that exceeds customer expectations. The lounges offer multiple services such as acting as business centers, food catering children care points and extended slumber rooms(Doganis 2009). Besides its own lounges qualified passengers have been offered privileges at lounges operated by Malaysia airlines business partners elsewhere in the world. The national career launched its regional lounge in 2008 at Kuala Lumpur International Airport with a focal view on the front-end pass engers. The airline received the Worlds Best Cabin Crew award for 2012, claiming the prestigious service delivery award for the eighth time since 2001. Besides the high end lounges for first class and the business class, Malaysia airlines also operate economy class on all its aircraft. It is only on the Airbus A380 that first class services are offered. On the airbus A380, the airline prides itself in offering the widest fully first class type of seat among the worlds commercial planes. It also comes with semi-enclosed suites with a 23-inch flat screen TV (See Rashid 2016). The business class comes with configured seats in a 2-2-2 layout fitted with heating power and a USB port. There is also a television set and in the case of the Boeing 737-800 the seats have a reclining ability. Lately the company provides seats designed by Thompson Aero, equipped with fully lie-flat capability. The seats in the economy class feature a 33-34 inches and generally smaller width compared to business and first class (See Rashid 2016). They have no personal TV although the overhead TV can serve all passengers on board. The company received the Best Economy Class award in 2010. The airline also offers in-flight entertainment across all its classes. Conclusion Malaysia airlines profitability model is greatly influence by the ever-changing technology in the aviation industry. The rise of low-cost regional careers such as Lion Air and Air Asia pose a serious challenge in its bid to recover from the consequences of 2014 air disasters. Customer perception index of the airline suffered post-2014 and this had a negative bearing on the economic viability of the flag career. The restructuring of the company and its success will depend on a number of factors that may be beyond its control. All efforts should be made to recover the lost important routes especially in the China markets. The reorganization of processes at the airlines demands proper understanding of all stakeholders in terms of their role in achieving turnaround objective. Therefore the airlines must organize future and regular meetings to communicate new strategies. Employees will also give new ideas that will help in turning round the airline. Employees who come into contact with passengers are best placed to understand customer expectations. Their ideas will go a long way in helping the top management draft appropriate policies. Furthermore, the company should continue to suspend such routes that may not be economically viable and concentrate on the more profitable routes. The new management should consider engaging the media in to inform the public on positive changes that are taking root in the company. This will help change the negative public perception that arose following the 2014 air crash of its two flights. Biblipgraphy Bamber, G.J., Gittell, J.H., Kochan, T.A. and Von Nordenflycht, A., 2013.Up in the air: How airlines can improve performance by engaging their employees. Cornell University Press. Beh, L.S., 2010. Development and Distortion of Malaysian Public?Private PartnershipsPatronage, Privatised Profits and Pitfalls.Australian Journal of Public Administration,69(s1). Bititci, U.S., Suwignjo, P. and Carrie, A.S., 2001. Strategy management through quantitative modelling of performance measurement systems.International Journal of production economics,69(1), pp.15-22. Bowen, J.T., 2016. Now everyone can fly? Scheduled airline services to secondary cities in Southeast Asia.Journal of Air Transport Management,53, pp.94-104. 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The Musical Ascent Of Herman Being Essays - Vocal Music,

The Musical Ascent Of Herman Being The Musical Ascent of Herman Being The story, The Musical Ascent of Herman Being, was very educational for me. The purpose of reading the story was to prove to us that individuals dont have to like music but everyone should learn it. The art of music is something to be appreciated. Humans have used music as a way to communicate as well as a way to express ideas and feelings. In the story Lyall Pratt was Hermans boss, who had gotten the position over Herman. Herman felt that he had deserved the position more and also that he had more experience for the position. In the story Lyall shot Herman in the leg because Herman was about to beat up Lyall for telling him that Jean had came over and that Lyall had showed her what a real man was. Making Herman upset he began to fight Lyall resulting in Lyall shooting Herman. The story showed different viewpoints of looking at music and how individuals may listen to music. Irenes role in the story was to show that people could just listen to music just to listen. She would listen because she loved to music and everything that was involved with it. Irene appreciated the musical instruments and understood the true meaning of the music. On the other hand Duncan was an example of how people listen to music just to analyze it. Duncan never was able to understand the true meaning of classical or any other kind of music because he was busy trying to analyze every musical instrument and every note that was being played. During the story I believe the problem with Bens decision for turning down Hermans invitation to go to a live concert was because he was the main person helping to learn about music. He felt that he wasnt ready for the live concert. Herman was ready for live concert but Ben was too stubborn to realize that causing Herman to miss a very special eve nt. Music